5 Simple Copywriting Tips To Increase Your Conversions Today

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Jul 24 2008

5 Simple Copywriting Tips To Increase Your Conversions Today

Posted at 3:53 pm under General

Copywriting is absolutely the most important skill that you can learn as an online marketer. It’s all about making sales, and having great copy is the best way to do that. Unfortunately, there are many copywriters out there who want to make things more difficult than they should be. Don’t let "copywriting intimidation" get you down!

Put these tips to use to increase your conversions today:

Focus on the benefits - There is an old saying among copywriters that people want to buy a hole, they don’t want to buy a drill. You want to get that across in your copy. Sure you have a great product, but what is the end goal (the benefit) that people can achieve by buying your product? Focusing on benefits will definitely help to increase your sales.
Tell a story – If there is one thing that sets great copy and not so great copy apart, it’s the element of story telling. People are drawn in to stories because it’s something they can relate to. If you can tell a story in your copy, you’ll draw your reader in so they can’t let go. They’ll want to read every word, and you’ll get the sale.
Create an amazing headline – Let’s be blunt. If your headline stinks, you’re definitely not going to get anyone to read any further. Spend a lot of time creating your headline. Look at how the masters like Michel Fortin, The CopyDoctor do it.
Have many, many bullet points – People can’t stand reading a sea of text on a page. When you have bullet points you’ll draw reader’s eyes in, and have a better chance of making the sale if you highlight important information.
Give a strong call to action – It sounds obvious, but you have to tell people what to do at the end of a direct sales attempt. It’s a psychological thing that many copywriters miss, tell them to "click here" to buy now, etc.

Put these simple copywriting tips to good use today. Marketing on the internet gets a lot easier when you learn to write great copy!