Marketing & Advertising

Uh oh, big secret to reveal here…

Most of them don’t. Not enough to be scientifically significant anyway… A lot of them work by fluke. A lot of them work because the person using them thinks they’re working but really they’re not. And on the list goes…

But some of them do. Yes, while overhyped and exaggerated, some of these creams (like Trilastin) can have a marginal effect on reducing the appearance of (note that’s different to removing) stretch marks. What should be important in this process is how. How do these creams achieve results? Is it safe to use them? Fine if they help reduce the appearance, but if they create long term damage to your skin in the process, is it really worth it? This article will try to determine how that process works.

So first of all, stretch mark lotions work in a couple of ways. The primary way, is to try and give the user the feeling that their skin is getting tighter. Note that’s different to the skin actually getting tighter. Here’s what I mean.

Often the skin around a stretch mark is loose, flabby, and damaged in the first place, and that’s part of the reason stretch marks are able to set in. So if a cream can make that patch of skin seem less flabby, tighter, etc You will feel like there has been an improvement, and SOMETIMES that can even coincide with a real improvement in the way the stretch mark looks… make it look less wide for example. So be careful of that as you use these creams… ask someone who knows you to see what they think about whether there has been a difference or not before you decide whether to keep using and purchasing a stretch mark cream.

The next effect a stretch mark cream can have, to try and lighten the skin. Depending on your natural skin tone, stretch marks can appear purpley, red, or clear. Particularly for the dark stretch marks, usually more severe, an effect can be had on their appearance by lightening the surrounding skin. This too can actually have an effect, making the stretch marks stand out less on your body, make them less noticeable. There’s nothing wrong with that either. But note that often, nothing is really being done to make the stretch mark itself repaired, or better. Remember as well that if you do have that kind of mark that’s lighter in color, you might not notice as dramatic an improvement in your marks as your friend who recommended the particular cream to you.

There are usually another couple of ways that stretch mark creams will claim they are working in, but usually, this is about the extent of it, whether the product we’re talking about is Trilastin SR, Mederma, or any other. Depending on your natural skin tone and the type of marks you have, you may or may not see a significant effect when using these creams. And unfortunately, there’s not much better a way to find out whether it will work, than trying it.

Popularity: 3% [?]

Weight loss is one of those markets that marketers call “ever green”. As long as we live, we can be guaranteed that people who’ve gained too much, are going to want to lose weight. They’re a business owner’s dream… people who always want to lose weight, but find it very difficult to achieve their goal so are in continual need of renewed excitement, renewed chances, and renewed methods for solving their seemingly unending problem.

It’s for this reason that weight loss advertising is so widespread. That coupled with the fact that the problem of weight loss is so widespread. Yeah… that doesn’t hurt either. But what of the advertiser tactics. How do we judge them? And how manipulative are they? You know the commercials I’m talking about right.

So for example, you see the new ab machine, with fitness models and bodybuilders working on it… and you’re not being sold on the effort it will take, or the science of the method (although that can help), you’re being sold on the idea of looking like one of those fitness models. That’s one of those old school rules of marketing… selling the sizzle.

But this often brings about an in built desire to mis-represent. The advertisement can’t tell you exactly how many crunches you’re going to have to do on the thing before you look remotely like the people in the picture. It can’t tell you that you’re going to have to combine the use of the machine with a very healthy diet and a little extra exercise. The truth of course must be subverted in order to put someone in to that frantic state of NEEDING to call the number and get one of those things now. The emotion to be evoked is aggressive passion and desire.

And what about weight loss pills? Like Sensa for example (see Sensa reviews here) – do they fare better under scrutiny? Rarely – and that’s part of the point to be made. The same principles have to be followed for successful weight loss product marketing regardless of the variation in the product.

Anyway this is but a short look into a very detailed subject. For interest sake I recommend you check out the buy Sensa page for an example of some quality weight loss marketing. Until then I’ll see you around!

Popularity: 3% [?]